Writing for industry experts.
Articles and resources for business owners and stakeholders in the UAE real estate market, requiring deep product knowledge and market understanding.
Educational resources for UAE real estate agents
After keyword research and deep understanding of UAE real estate agents' needs, I built and ran this educational blog from scratch. My focus was the writing and editing, supported by the Industry Director before publishing. It averaged 35,000 views per month and was paired with a high-performing newsletter.
Expert Advice: The rising popularity of affordable property investment in the UAE
A thought leadership piece featuring Banke International Properties. It blends market insight with expert commentary to serve both buyers and investors.
Floor plans are now mandatory for a perfect quality score
A clear product update communicated to a professional agent audience.
Authenticity: the key to driving up listing visibility in 2021
Data-driven content translating platform analytics into actionable advice. This was to display how authentic listings perform better in search.
Types of real estate brokerages in the UAE
An educational deep-dive for agents navigating the UAE market. It covers different brokerage models for an easy learning process.
Industry Eye: Mercedeh Poursaeid
A guest blog written in a storytelling style. This is one of the standout pieces from the Content Corner series, and humanises the way we talk about work.
Real estate database basics, with bonus tips from experienced agents
Expert-led guidance combining foundational knowledge with real insights from seasoned professionals.
Research-heavy reporting for
Dubai's leading newspaper.
Gulf Business listicles requiring in-depth research and ability to synthesise large amounts of information into engaging articles.
Top 10 Instagram users in the UAE
Research-led ranking of the UAE's biggest Instagram presences. I map their influence across categories.
Top 10 YouTube channels in the UAE
A ranked round-up of the UAE's most-viewed YouTube creators, from entertainment to education.
Top 10 Iftars & Suhours in Dubai
A seasonal, culturally attuned guide to Dubai's top dining experiences during Ramadan.
Top 10 holiday destinations for UAE residents
A travel-focused listicle researched around the preferences and patterns of UAE-based readers.
Brand voice, built to rank.
Website copy grounded in keyword research and SEO optimisation. Each piece was written with a deep understanding of the brand's identity and audience intent.
Rodriguez Yacht Rental
SEO-optimised product page copy for a luxury UAE yacht charter brand. It required understanding of both the brand aesthetic and the target customer.
MY Serenity Yacht Rental
A second yacht listing demonstrating consistent brand voice across a catalogue. My evocative writing is anchored in keyword strategy for high-value search terms.
Writing that connects with readers.
Trend-led content for UAE lifestyle audiences. Involved keyword research and an instinct for what readers actually want to know.
All about Dubai Design Week
A comprehensive guide to one of the UAE's most anticipated design events. Demonstrates an ability to make niche, cultural topics accessible and engaging for a broad audience.
"Keyword research and understanding reader perspectives."
Lifestyle content lives at the intersection of SEO and genuine storytelling. The challenge is always the same: write something a search engine will surface and a human will actually enjoy reading.